Overview
The EdgePulse dashboard provides a comprehensive overview of retail sales performance, allowing users to analyse daily and long-term sales trends, salesperson performance, and key business metrics. This guide explains each section of the dashboard and how to interpret the data displayed.
Dashboard Sections
Sales Summary
- The Sales Summary section shows sales performance at each store location.
- Shows key performance indicators (KPIs) such as the highest receipt and banking figures.
- A Total row at the bottom summarises the combined performance of all stores.
Sales Performance Graphs
- The dashboard displays sales performance graphs for the current day and the last 21 days or month. The 21-day graph can be adjusted to a month-to-date view.
- Metrics displayed: Sales $, Gross Profit, Average Sale, and Sales Count. These can be toggled using the arrow at the bottom of each graph.
- Day Adj. checkbox: Adjusts sales data to account for variations such as weekends or public holidays, normalising trends for more accurate comparisons.
Sales Analysis
- Sales Analysis — Day: Changes the graphs for Sections 4 to 6 to current day summaries.
- Sales Analysis — Month: Changes the graphs for Sections 4 to 6 to month-to-date summaries.
Salespeople Performance
- Highlights top-performing salespeople based on revenue generated.
- Displays a bar graph comparing the sales of individual associates.
- Clicking "All" expands the view to see performance across all staff.
- Hovering over each salesperson's bar displays a breakdown of their sales.
Sales KPIs
- Miscellaneous Sales %: Percentage of total sales attributed to miscellaneous items.
- Special Orders %: Share of sales from special orders.
- Services %: Contribution of services to overall sales.
- Discount $: Total discount given as a dollar figure.
- Discount %: Total discount given as a percentage of revenue.
- Sales per Hour: Tracks revenue generated per working hour.
- Average Sale Value: Average value of individual sales.
- Items Per Receipt (IPR): Measures the number of items per transaction.
Suppliers and Departments Sales Breakdown
- Supplier Sales %: Pie chart representation of sales distribution among different suppliers.
- Department Sales %: Displays sales performance by department in a pie chart format.
Best Practices
- Monitor trends regularly. Use the 21-day sales graph to identify sales fluctuations and predict future trends.
- Track individual salesperson performance. Identify top performers and those who may need additional training.
- Analyse KPI metrics. Focus on key sales indicators to enhance revenue and improve conversion rates.
- Evaluate supplier and department performance. Adjust purchasing decisions based on supplier and category sales contributions.