Setting Sales Goals
Overview
The Sales Goal feature in EdgePulse helps plan and monitor performance across each store for a calendar year. Goals are informed by up to three years of historical data and influence forecasting, inventory planning, and benchmarking across the business.
Access EdgePulse
1. Navigate to https://edgepulse.biz
2. Log in using your credentials.
3. From the top menu, go to Performance > Sales Goal.
4. Select the appropriate Store and Year, then click Proceed.
Understanding the Sales Goal Screen
Once you're on the Sales Goal screen, you’ll see several editable and calculated sections:
A. Average Retail and Sales Numbers
• ARS (Average Retail Sale): The average dollar value per item sold. Editable.
• Sales #: The number of items expected to be sold. Editable.
• Sales $: Auto-calculated as ARS × Sales #. Not editable.
The New Goal fields for ARS and Sales # are where you enter your store’s targets. The system will calculate the corresponding Sales $ value.
Performance Indicators: Below the New Goal row, you'll see green or red arrows showing the % increase or decrease compared to the previous 12 months.
B. Mark-up and Gross Margin
• M/Up% (Markup Percentage): Your desired markup for the store. Editable.
• GPM% (Gross Profit Margin): Auto-calculated based on Mark-up %. Not editable.
Use your most recent margin data or budgeted plans to update the M/Up%.
C. Sales % Per Month
This section breaks your annual sales goal into monthly segments. The New Goal column shows the dollar target and percentage for each month.
Recommendation: These monthly percentages are auto generated based on historical patterns. Unless you have a specific reason, it is strongly recommended not to manually adjust them.
Recommended Sales % Monthly Trend
If monthly % values are missing, use the following standard trend (based on standard industry trends):
|
Month |
% of Annual Sales |
|
January |
4.0% |
|
February |
5.0% |
|
March |
8.0% |
|
April |
7.0% |
|
May |
7.0% |
|
June |
6.0% |
|
July |
9.0% |
|
August |
8.0% |
|
September |
8.0% |
|
October |
7.0% |
|
November |
11.0% |
|
December |
20.0% |
Entering or Adjusting Your Goals
1. Enter values into the ARS and Sales # fields.
2. Enter your target M/Up%.
3. Do not change Sales $—it will calculate automatically.
4. Review the auto-generated monthly $ targets and percentages.
5. Adjust monthly goals only with strategic reasoning.
Save Changes
Click Save to commit your entries. Use Cancel to discard changes.
Troubleshooting
• Totals don’t match: Recheck ARS or Sales # entries and verify monthly percentages total 100%.
• Sales % missing: Use the recommended monthly trend above.
Best Practices
• Stick to the trend unless you have clear justification.
• Adjust only when justified by events or changes.
• Review annually to stay aligned with store performance.
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